Yesterday, Frank Azor announced his departure from Dell’s Alienware brand which he co-founded over two decades ago. It may come off as a little surprising since he was still with Alienware on stage at E3. Azor said on Twitter, “the creator in me is now ready for the next challenge. I’ll be taking a new opportunity to help continue to grow the gaming industry.”
AMD’s resurgent products are definitely crucial to success for AMD; AMD wants their new products to be in desktops and laptops, in every category, from low power to high performance. If Frank Azor can at least act as a spokesperson for AMD, then that could push Ryzen and Radeon into more laptops and desktops, especially gaming laptops, where Radeon has been absent for years and Ryzen is just barely penetrating. Again, this hire makes sense, but keep an eye out for official confirmation.